Projects
If you're here about a project, this is how I work.
Alongside Iron Phoenix Consulting, I take on independent projects. Most start with a business that knows what it does well and wants that to come across clearly.
The work usually sits somewhere in these four.
Brand positioning and messaging
What the business says about itself, to whom, and in which words.
Website structure and copy
What each page needs to do, in what order, and the words on it.
Content strategy
What to publish, for whom, and where each piece leads.
Launch plans
The sequence and the dates for putting something new in front of people.
Most projects follow the same four steps.
- 01
First, we talk about what you need.
A short call about the project and what a good result would look like to you.
- 02
Then I write down what I will deliver.
What you get, by when, and what I need from you, agreed before anything starts.
- 03
Then I do the work, in the open.
You see it as it takes shape, so nothing arrives as a surprise.
- 04
Finally, you get everything, with a walkthrough.
The finished work and an explanation of it, so you can use it without me.
Some of the brands I've worked on.
Over my career in Dubai, I've worked on brands such as Emaar Entertainment, Nestlé Middle East, Abu Dhabi Airports, MBC, Bioderma, MG Motors, Vossen UAE and Dubai Women's Run. I founded The Social Projekt, a digital marketing agency, in 2019, and I've been doing this kind of work since 2014.